![]() "He's one of the few guys that picked up on the vision and ran with it," said David Kusuk, a digital music consultant who co-wrote the 2005 book " The Future of Music," predicting the shift to the access anywhere model, or what he calls, "music as water." "I give Ek credit for having the guts to try it and really to stick his neck out there." The on-demand, streaming model is the fastest-growing part of the beaten-down music industry - creating an entirely new revenue stream to boot - and, for now, Ek is leading the charge. More importantly, with 24 million active users, 6 million of whom pay to subscribe, and a speedy growth rate, Spotify has become the big music label's second largest digital revenue source behind Apple. He's already defied the odds, leading Spotify further than any digital music company with the exception of Pandora. "I'll just kill that."Įk's role in this all this? He wants Spotify, the company he co-founded and leads, to provide the soundtrack. "Actually, I don't want the string section," said Ek, grabbing the invisible song with his left hand. After all, you'll be able to reach out and take control of the sound waves. New musical genres will also emerge as the technology pushes creativity. In this vision, too, exists a musical soundtrack, tailored for you, fitting for the moment, and piped in not just through typical speakers or headphones but perhaps through musical lightbulbs - or at least through "more intelligent systems" such as the kind Ek is considering for the house he is remodeling in his hometown, Stockholm, Sweden. Our touch-screen life will require no touching whatsoever, as we control what we're listening to or seeing through hand motions or simply by talking. ![]() ![]() In this not-so-far-off future, maybe a decade from now, we're all connected, everywhere, all the time - perhaps via Google Glass, perhaps via sensors built into our clothes, or through other wearable computing devices. He swiped his right hand karate-chop style, made a big loop, and then grabbed an imaginary dial with his left and twisted his fist.Įk, you see, was talking about the future. ![]() AUSTIN, Texas-Daniel Ek was waving his arms in the air, as if molding invisible clay. ![]()
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